Creating a Google Business Profile Listing helps you get discovered easily on Google Search and Maps, attract nearby customers, and build trust with real reviews and photos.
Especially for new business owners, Google Business Profile is a FREE and MUST-HAVE marketing tool for your business, whether you are selling products or services.
Google Business Profile is to list your business location on Google Maps and local search results. You can display information about your business, including opening/closing time, contact details, images, location or a link to your website.
Advantages of Google Business Profile
- It’s free!
- Increase the exposure of your business - Google Business Profile listings get priority on top and first page of search results.
- Display useful and correct information about your business
- Provide a good first impression
- Increase credibility
- Improve Search Engine Optimization (SEO)
- Engage and respond to customer’s review
- Another online communication channel that can be used to help you to grow your business
How to Create Your Google Business Profile Listing
Step 1: Visit to https://www.google.com/business/
Step 2: Click “Manage Now”
Step 3: Enter the name of your business.
Be sure you spell your name correctly and use Title Case (where you capitalize the first letter of each word.) This is the first impression for a customer, and you want to make sure it’s a positive experience.
Step 4: Search for your Business Category
Step 5: Click Next
Step 6: Choose whether you have a location customers can visit.
- For businesses with a storefront staffed during business hours: Click Yes.
- You may be asked to enter your business address or position a marker on a map for the location of your businesses. When finished, click Next.
- For businesses that don't have a storefront staffed during business hours: Click No.
Step 7: Enter the service area of your business.
- You can set your service area based on the cities, postal codes, or other areas that you serve. You can add up to 20 service areas.
- Tip: We recommend you do not extend the boundaries of your overall area farther than 2 hours of driving time from where your business is based. For some businesses, it may be appropriate to have a larger service area.
Step 8: Enter a phone number and website URL.
Step 9: Click Next.
- You also have the option to create a website based on your information.
- Tip: We recommend entering the individual phone number or store page for each location, rather than a remote call center.
Step 10: Click Finish.
Step 11: Select a verification option.
- Tip: We recommend reviewing your information before you request verification.
- To verify now: At the top, find the red banner and click Verify now.
- To verify later: Click Verify later
Later. - If you’re not authorized to manage the Business Profile for the chain: Find the person in your organization who’s authorized and continue the process.
Later.Tips for a Successful Google Business Profile
- Ensure all your business information is accurate and up-to-date.
- Regularly update your listing with new photos, posts, and offers.
- Respond to customer reviews and questions to engage with your audience.
- Use your targeted keywords in your listing’s description, your responses to reviews, your answers to questions, and in the posts you publish
SEO is crucial for all businesses, especially small ones because it helps them compete with larger companies in search results. Google makes local SEO easier with its Business Profiles, so having a Google Business Profile Listing account is vital for any business wanting to be seen in their local area.
Feel free to contact us if you have any questions regarding Digital Marketing or you need us to help you set up your Google Business Profile.
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