How to optimize your google ads campaign by using Ad Strength:
To optimize the performance of your Google ads campaign, one of the optimization solutions is to check the ad strength.
What is Ad Strength?
Ad Strength provides you with feedback to help you focus on providing the right messages to your customers. It shows how well an ad creative follows Google’s best practices for optimal performance.
Ranging from “Incomplete”, “Poor”, “Average”, “Good” to “Excellent,” this metric measures the relevance, quality, and diversity of your ad copy.
A higher Ad Strength will also help you to maximize your ad’s performance. Combined with actionable feedback, Ad Strength makes it easier for you to improve the effectiveness of your ads.
Where to Check My Ad Strength?
In the page menu on the left, under Ads & Assets, click Ads and you can see a table of your ads’s performance.
If the "Ad strength column isn't prepopulated in your account, click the Columns icon above the campaign's table, open the "Attributes" folder, check Ad strength, and click Apply.
How to Improve Ad Strength?
Click edit the ad and make changes according to the actionable feedback provided by Google. While creating or editing an ad, you will be able to view an indicator of your Ad Strength. Your ad’s strength rating and action items will change dynamically as you fill out your ad’s assets.
Make sure the ad strength is excellent before you click “Publish”. Google will study your ads again and provide a new ad strength later. Do remember to check again to make sure the ad strength is Excellent!
Recommendations to improve ad strength:
- Add more headlines or descriptions for better performance
- You can increase the number of possible ad combinations by including as many headlines and descriptions as possible. During the ad creation process, asset suggestions are shown to assist you in producing effective headlines and descriptions.
- Add unique headlines and descriptions
- Make sure the descriptions and headlines are unique. Explain your product and any special features that might appeal to the various types of clients that you're trying to attract. Try to avoid adding repetitive words, phrases, or ideas
- Unpinning some assets
- Pinning limits how many headlines or descriptions can be displayed at once. As a result, you can make more combinations by the less you pin.
- Include more keywords in your headlines or descriptions
- Consider using text related to your keywords in your descriptions and headlines. When creating ads, you can create more relevant headlines and descriptions by using the popular keywords for your ad group.
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